she has lectured and conducted workshops at numerous institutions.Įmail: elam :: studio resource inc. She is the author of "expressive typography, word as image," van nostrand reinhold, 1990, "geometry of design, studies in proportion and composition," princeton architectural press, 2001, "grid systems, principles of organizing type," princeton architectural press, 2004, "typographic systems," princeton architectural press, 2006, “line icons” ebook, at, “paper food” ebook, at. Kimberly elam is the chair of the graphic + interactive communication department at the ringling school of art and design, sarasota, florida.
explanations and techniques of visual analysis make the inherent mathematical relationships evident and a must-have for anyone involved in graphic arts. this book takes a close look at a broad range of twentieth-century examples of design, architecture, and illustration (from the barcelona chair to the musica viva poster, from the braun hand-blender to the conico kettle), revealing underlying geometric structures in their compositions. geometry of design takes the reader on a geometrical journey, lending insight and coherence to the design process by exploring the visual relationships that have foundations in mathematics as well as the essential qualities of life.
Using detailed diagrams and vellum overlays, Kimberly Elam clearly illustrates how naturally occurring systems of measurement create symmetry, order, and visual balance in a broad spectrum of successful modern designs, from Bauhaus posters to the Volkswagen Beetle. At last, a mathematical explanation of how art works presented in a manner we can all understand. Geometry of Design is a comprehensive overview of the principles of proportion and composition.
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